Traditional and programmatic media can still move markets — when they're planned around a clear audience and measured honestly.
We plan the mix, negotiate the rates, traffic the creative and track the response across streaming TV, radio, podcasts, print, billboards and programmatic display, so your budget buys reach that matters.
Six parts,one outcome.
Every engagement is scoped to your goals and budget; these are the building blocks we draw from.
- 01
Audience & media planning
Who to reach, where they spend attention and how often to show up.
- 02
Negotiation & buying
Rates, added value and placements negotiated on your behalf.
- 03
Streaming TV & audio
Connected TV, streaming radio and podcast sponsorships.
- 04
Out-of-home & print
Billboards, transit, local publications and direct mail.
- 05
Programmatic display & video
Targeted placements with brand-safety controls.
- 06
Response measurement
Lift studies, vanity URLs, codes and call tracking to read results.
A clear sequence,no surprises.
- Objectives, audience and budget brief
- Media plan with reach, frequency and costs
- Negotiation and booking
- Creative trafficking and launch checks
- In-flight optimisation and wrap report
- Cost per thousand
- Reach and frequency
- Response lift
- Cost per response
Media Buyingquestions.
Is traditional media still worth it?
For the right audience and goal, yes — especially when it's measured. We'll recommend it only where the numbers make sense.
Do you handle the creative too?
We can produce it or work with your existing agency, and we make sure every asset meets each outlet's specifications.
How do you measure billboards or radio?
With a mix of unique URLs, offer codes, call tracking, search lift and, for larger buys, brand lift studies.
