Email is the one channel no algorithm can take away from you.
We design lifecycle programmes that greet new contacts, nurture them toward a decision, look after customers after the sale and bring lapsed ones back — plus newsletters people actually open. Deliverability, segmentation and testing are built in from day one.
Six parts,one outcome.
Every engagement is scoped to your goals and budget; these are the building blocks we draw from.
- 01
Lifecycle map
Every stage from first sign-up to repeat purchase, with the message each one needs.
- 02
Automated flows
Welcome, nurture, abandoned cart or quote, post-purchase and win-back.
- 03
Campaigns & newsletters
Regular sends with a reason to exist and a clear next step.
- 04
Segmentation
Lists split by behaviour, value and interest instead of one blast.
- 05
Deliverability
Authentication, list hygiene and sending practices that keep you out of spam.
- 06
Testing & reporting
Subject lines, offers and timing tested and reported against revenue.
A clear sequence,no surprises.
- Platform, list and deliverability audit
- Lifecycle map and flow priorities
- Design system and templates
- Build, test and launch flows
- Monthly campaigns and optimisation
- Revenue per recipient
- Flow conversion rate
- Inbox placement
- List growth rate
Email & Lifecyclequestions.
Which email platform do you use?
We work in the major platforms, including Klaviyo, Mailchimp, HubSpot and ActiveCampaign, and recommend a switch only if it clearly pays off.
Will you buy email lists?
No. Purchased lists damage deliverability and break the law in many cases. We grow lists with permission.
How often should we email?
As often as you have something useful to say. We'll test cadence rather than guess.
